ArmbrookVillage.Com Wins 2013 National Mature Media Award

WESTFIELD, MA; January 13, 2014 – Armbrook Village was a winner in the 22nd annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults.

Westfield’s newest senior community’s website,, received a Merit Award in the Website category. The site was a collaboration of the community’s management company, Senior Living Residences of Boston, and Interactive Palette, a Fall River based interactive design firm.

“We were delighted to be recognized for our website” says Beth Cardillo, Executive Director at Armbrook Village. “Not only is our site beautifully constructed, but it holds a wealth of information for seniors and their families, far beyond what you would expect to find on a senior living community’s website. We want to be a real resource, providing real information.”

“Armbrook Village offers site visitors a unique online experience that is not seen often in the senior living industry,” says Lee Larkin, Corporate Director of Marketing for Senior Living Residences who also oversaw the website’s creation. “ is an easy to navigate website that is chock full of information. Beyond the basics of “About Our Community,” offers real, usable information including articles on the tax deductibility of assisted living, checklists for families to help determine what kind of support and assistance a loved one may need, an affordability calculator to assist in determining the feasibility to different supportive living options, and recipes from the community’s Brain Healthy Cooking Program.” was recognized from nearly 1,000 entries that were reviewed and judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.

Armbrook Village is a new senior living community in Westfield offering Independent and Assisted living options as well as a Compass Memory Support Neighborhood® on the same campus specializing in Alzheimer’s Care. More information about Armbrook Village can be found at the award-winning website, or by calling 413-568-0000.