Dementia Friendly Initiative Wins Communicator Award

Senior Living Residences Recognized in the 24th Annual Communicator Awards

The winners of the 24th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. Senior Living Residences (SLR) has been given a Silver Award of Distinction for their Dementia Friendly Communities Initiative.

With entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. SLR won this year in the Integrated Campaign, Social Responsibility category.

Dementia Friendly Communities was created by SLR to combat the social stigma and misconceptions that accompany dementia and related cognitive impairments by providing free interactive trainings and educational tools to communities, organizations, eldercare professionals and businesses across the state. SLR launched the project in 2014 with Dementia Friendly Westfield, a partnership with the City of Westfield, MA that made Westfield the first Dementia Friendly city on the east cost of the United States, before expanding the program throughout the state. Their Dementia Friendly Massachusetts Initiative also won a HALO award in 2016 from the Cause Marketing Forum.

“Through the Dementia Friendly Communities program we’ve had the privilege to work thousands of people in our local communities, from medical and eldercare professionals to caregivers and family members across the state,” says Pamela Maloney, Director of Public Education Programs. “This is an ongoing project with no completion date. The response we are getting to this program is overwhelmingly positve and continues to grow year after year. Being honored with a Communicator Award for this project is icing on the cake.”

Also recognized by this year’s Communicator Awards were two of Senior Living Residences’ assisted living and memory support communities, Standish Village in Dorchester and Methuen Village in Methuen MA, who were both recognized with an Award of Distinction for their 2018 brochures which each featured professional photography that captured residents’ diverse passions and colorful personalities.

“We are extremely proud to recognize the work received for the 24th Annual Communicator Awards. This year’s class of entries embodies the ever-evolving marketing and communications industry” noted Derek Howard, director of the AIVA. He added, “On behalf the Academy members, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

Visit for more information about this award-winning initiative or take part in the discussion on Twitter using #DFCommunities.

More information about Senior Living Residences can be found at For more on the Communicator Awards, visit