TELEVISION COMMERCIAL “WHAT I LOVE ABOUT SENIOR LIVING RESIDENCES” TAKES HOME A SILVER PRIZE
(MAY 22, 2015) – The winners of the 2015 Communicator Awards have been announced by the Academy of Interactive and Visual Arts and Senior Living Residences (SLR) has been given a Silver Award of Distinction in the Health and Wellness Video category for their television commercial “What I Love About Senior Living Residences.”“We are honored to have been recognized by such a distinguished organization,” said Lee Larkin, Senior Living Residences Corporate Director of Communications. “This was our first effort in television advertising and we couldn’t be more proud of the work.”
The spot was filmed and edited by Christopher Navin Photography of Boston. Graphic elements were added by MSNCreate, a design agency from Manchester, NH. Copy and project management was handled by SLR’s in-house marketing team. The spot features Paula Waite of Franklin, MA, several residents of SLR’s community Armbrook Village in Westfield, MA, as well as SLR Corporate Director of Dining, Kim Smith.
With over 6000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“The work entered in the 21st Annual Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, executive director of the Academy Interactive and Visual Arts. She added, “On behalf of the entire Academy, we congratulate this year’s Communicator Award Entrants and Winners for their passion and dedication. We are humbled to be given the opportunity to recognize such amazing work.”
For more information about Senior Living Residences and their Compass Memory Support Neighborhoods®, and to view their award-winning work, please visitwww.SeniorLivingResidences.com
For more information about the Communicator Awards, visitwww.communicatorawards.com.